PART 1: The Positives – Why People Love Naresh Coffee Shop’s Chai
1. Authentic Desi Flavor
At Naresh Coffee Shop, chai is brewed with age-old techniques that bring out a rich, robust flavor. Using a traditional mix of milk, tea leaves, ginger, cardamom, and sugar, each cup offers the comfort of home.
Positive Impact:
- Nostalgic for older generations
- Comforting and familiar for daily drinkers
- Perfectly balanced spices enhance digestion and energy
2. Affordable for All
One of the biggest attractions is the extremely pocket-friendly price. A cup of chai at Naresh Coffee Shop costs a fraction of what big cafés charge.
Positive Impact:
- Accessible to students, workers, and low-income groups
- Encourages social bonding over tea
- Makes multiple daily visits economically viable
3. Variety of Flavors
Naresh Coffee Shop offers more than just basic chai:
- Adrak (Ginger) Chai
- Masala Chai
- Elaichi Chai
- Lemon Tea
Positive Impact:
- Offers medicinal benefits (ginger for cold, cardamom for digestion)
- Meets different taste preferences
- Attracts repeat customers for variety
4. Quick & Consistent Service
Despite the volume of customers, chai is served hot and fresh within minutes. The staff has mastered the rhythm of street-style service.
Positive Impact:
- Saves time during busy mornings
- Keeps customers loyal due to reliability
- Efficient for office-goers and students
5. Social Hub for the Community
The chai corner becomes a space where friends meet, debates spark, and laughter flows. It’s less about the beverage, more about the bonds it helps build.
Positive Impact:
- Strengthens local relationships
- Boosts mental well-being through daily interactions
- Acts as a regular meeting spot for locals
6. Boosts Local Economy
Every cup of chai contributes to the small business ecosystem — from local milk vendors to tea suppliers.
Positive Impact:
- Generates employment for servers and helpers
- Supports farmers and small suppliers
- Stimulates the street food economy
7. Helps Improve Focus and Energy
The caffeine and spice combination in Naresh’s chai acts as a mild stimulant, which helps customers kickstart their day or beat the afternoon slump.
Positive Impact:
- Enhances productivity
- Combats fatigue and lethargy
- Improves mood and alertness
PART 2: The Negatives – What Needs to Be Addressed
1. High Sugar Content
One of the main drawbacks of street-side chai, including Naresh’s, is the excessive use of sugar. While it adds taste, it may not be healthy in the long run.
Negative Impact:
- Increases risk of diabetes
- Not suitable for health-conscious or diabetic customers
- Daily consumption can lead to addiction to sugary drinks
2. Hygiene Concerns
While the tea may be delicious, the preparation environment is often open to dust, pollution, and flies — especially in street-side setups.
Negative Impact:
- Risk of stomach infections and water-borne diseases
- Reuse of unwashed cups can cause hygiene issues
- Lack of hand gloves, hairnets, or food covers in some locations
3. Use of Low-Quality Milk or Tea Leaves (in Some Branches)
To reduce costs, some locations may compromise by using low-grade ingredients that affect both taste and health.
Negative Impact:
- Artificial milk or diluted tea leads to weak flavor
- Use of overused tea leaves can affect digestion
- Unbranded ingredients reduce nutritional value
4. Limited Customization
Unlike modern cafés, you can’t request less sugar, more ginger, or oat milk. The tea is brewed in large batches with fixed ingredients.
Negative Impact:
- Doesn’t accommodate dietary restrictions
- No options for vegans or lactose-intolerant customers
- Not suitable for people looking for organic or herbal alternatives
5. Environmental Waste (Plastic & Paper Cups)
Many outlets serve chai in plastic or paper cups, which are often not recycled. This creates waste and contributes to environmental pollution.
Negative Impact:
- Increases plastic usage
- No initiative for biodegradable or reusable cups
- Customers may litter streets with used cups
6. Overcrowding and Long Waits During Rush Hours
During peak time, especially mornings and evenings, the shop is packed, and sometimes it’s hard to even stand comfortably.
Negative Impact:
- Leads to poor customer experience
- Inconvenient for elderly or differently-abled customers
- Quality may drop due to hurried preparation
7. No Nutritional Information
Naresh Coffee Shop does not provide nutritional breakdown of its beverages. Customers have no way of knowing how many calories or how much caffeine they’re consuming.
Negative Impact:
- Health-conscious customers cannot track intake
- Not aligned with today’s informed consumer demands
- Difficult to manage consumption for people on specific diets
PART 3: Recommendations for Improvement
To maintain its charm and attract new-age customers, here are some ideas Naresh Coffee Shop can consider:
| Area of Improvement | Suggestions |
|---|---|
| Hygiene | Staff training, covered preparation area, use of gloves & clean water |
| Customization | Offer sugar-free, low-fat, or non-dairy options |
| Sustainability | Introduce clay cups or recyclable packaging |
| Transparency | Display ingredient sources and nutritional info |
| Ambience | Set up seating and shade at select outlets |
| Digital Access | Introduce UPI QR code, online orders, or loyalty app |
PART 4: Final Thoughts – Is Naresh’s Chai Worth the Hype?
Yes — but with a few caveats.
If you are looking for a flavorful, budget-friendly, and emotional chai experience, Naresh Coffee Shop delivers every time. It reminds you of simpler days, authentic Indian street food culture, and the beauty of shared moments over tea.
But if your priorities are hygiene, customization, eco-friendliness, or health-conscious options, then Naresh’s chai may need some upgrades before it meets modern expectations.